At JW Insight, we believe in collaboration and delivering visual content that drives results. Our recent project with V12 Sports & Fitness perfectly exemplifies this approach. We partnered with V12 to create a series of images that tell two powerful brand stories:
Lifestyle & Atmosphere Story: V12 Gym Experience – The Frenetic Energy of the Ring.
To showcase the electrifying environment of V12 Sports & Fitness, we captured high-energy lifestyle images during Omar Hillail’s fight training. These photos intentionally utilize motion blur to immerse viewers in the frenetic energy and raw movement of boxing. This stylistic choice emphasizes the fast-paced, dynamic, and intensely motivating atmosphere of V12. The images highlight the diverse facilities and services available, such as boxing, kickboxing, and MMA, giving potential members a visceral sense of the high-energy training experience V12 offers.
Personal Brand Story: Einrique Abulume – Living the Fitness Lifestyle.
Working closely with Einrique, a dedicated trainer at V12 Sports & Fitness, we crafted a set of personal brand images that go beyond typical gym portraits. These photos, captured outdoors in dynamic action, visually articulate that Einrique doesn’t just train others – he lives the fitness lifestyle. Images of him powerfully flipping tires and swinging heavy hammers, of-course shirtless to showcase his own bodybuilder physique, are designed to immediately convey his unwavering dedication, personal strength, and deep expertise. The goal is to forge an instant connection with potential clients seeking a coach who truly embodies the fitness journey.
The Outcome: Visual Assets for Targeted Marketing.
Through a collaborative process and focused photoshoot, JW Insight Photography delivered two distinct sets of brand images for V12 Sports & Fitness. These visual assets provide V12 with compelling content to use across their marketing channels – website, social media, and more – to attract a wider range of clients and effectively communicate their unique brand value.
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